The ClosingPack blog
Honest writing on agents, vendors, and the trust economy.
Field notes from building ClosingPack. Interviews with agents and vendors doing the work. What's actually happening in the home services market that nobody else is writing about.
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ClosingPack is now live in Atlanta
We're accepting our first 25 real estate agents in Greater Atlanta. Here's why we picked Atlanta, who we're recruiting, and what we're going to learn from this first cohort.
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Why we built ClosingPack: a founder's letter
Ten years of running LoadUp taught us that real estate agents drive a huge share of home services demand and capture none of the value. ClosingPack is what that observation finally became.
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It's not a referral fee. It's a placement fee. The difference matters.
Why ClosingPack uses flat monthly placement fees instead of per-referral commissions, and why that structural choice is what makes the model RESPA-compliant rather than legally clever.